Terms and Conditions.

1. Acceptance of Terms

These Terms and Conditions govern your access to and use of the website theadsandfunnels.com and the services offered through it.

The website operates under the brand name The Ads and Funnels, which is part of BTWENTYNINEMEDIA LLP (“Company,” “we,” “us,” or “our”).

By accessing our website, submitting an inquiry, or engaging our services, you agree to these Terms and Conditions. If you do not agree, please discontinue use of our website and services.

2. Definitions

Company: BTWENTYNINEMAEDIA LLP, operating under the brand name The Ads and Funnels.

Website: https://theadsandfunnels.com and its associated pages.

User: Any individual accessing or using our website.

Client: An individual or business engaging BTWENTYNINEMEDIA LLP for its services.

Services: Paid advertising, media buying, growth strategy, conversion rate optimisation (CRO), funnel strategy, consulting, IN60 Done-With-You engagements, and other services expressly agreed upon in writing.

Agreement: Any proposal, service agreement, statement of work, or other written arrangement accepted by the Company and the Client.

3. Services Provided

BTWENTYNINEMEDIA LLP provides digital marketing and business growth services through The Ads and Funnels.

Depending on the agreed scope, services may include:

• Paid advertising strategy and campaign management.
• Marketing and customer acquisition strategy.
• Website and funnel conversion analysis and optimisation.
• Advertising creative strategy and testing recommendations.
• Performance analysis and reporting.
• Strategic consulting and growth planning.
• IN60 Done-With-You growth engagements.

The specific deliverables, responsibilities, timelines, fees, and terms applicable to each engagement will be defined in the relevant proposal or written agreement.

We reserve the right to update or expand our service offerings.

4. Client Responsibilities

Clients engaging our services agree to:

• Provide accurate, complete, and timely business information.
• Provide necessary access to advertising accounts, analytics platforms, websites, and other relevant tools where required.
• Ensure they have the legal rights and permissions necessary to share the information and materials provided to us.
• Review and approve campaign materials, advertising claims, budgets, and other deliverables where approval is required.
• Make timely decisions and provide feedback necessary for the engagement.
• Maintain sufficient funds in advertising accounts for approved campaigns.
• Comply with applicable laws, advertising policies, platform requirements, and industry regulations.
• Ensure that their products, services, offers, websites, and business practices comply with applicable requirements.

Delays in providing information, approvals, access, or other required inputs may affect delivery timelines and campaign performance.

For Done-With-You engagements such as IN60, the Client is responsible for implementing agreed recommendations unless implementation responsibilities are expressly included in the written agreement.

5. Pricing and Payment

5.1 Fees

Service fees will be communicated through a proposal, invoice, or written agreement.

Pricing may vary depending on the scope of work, advertising budget, business requirements, and level of service.

Any applicable taxes will be charged in accordance with applicable law.

5.2 Payment Terms

Payment schedules, due dates, and payment methods will be specified in the applicable proposal, invoice, or written agreement.

Unless otherwise agreed in writing, invoices must be paid by their stated due dates.

5.3 Advertising Spend

Agency service fees and advertising spend are separate unless expressly stated otherwise in writing.

Clients are responsible for advertising expenditure charged by third-party advertising platforms, including Meta, Google, and other platforms used for their campaigns.

Advertising budgets should be approved by the Client before campaigns are launched or budget increases are made.

5.4 Late or Failed Payments

Failure to make payments when due may result in the suspension of services, campaigns, or deliverables until outstanding amounts are settled, subject to the applicable agreement and law.

5.5 Refunds and Cancellations

Refund eligibility, cancellation procedures, notice periods, and any applicable commitments will be governed by the relevant proposal or written agreement and applicable law.

Fees for services already performed, work already delivered, or third-party costs already incurred may not be refundable, subject to applicable law and the agreed terms.

No provision in these Terms excludes any refund or other right that cannot lawfully be excluded.

6. Service Results and Performance Disclaimer

BTWENTYNINEMEDIA LLP provides marketing services and strategic guidance intended to support business growth. However, we do not guarantee specific revenue, profit, return on advertising spend (ROAS), lead volume, conversion rates, customer acquisition costs, or other business outcomes unless an express written agreement states otherwise.

Results depend on factors including, but not limited to:

• Product or service quality and market demand.
• Pricing, margins, and the strength of the Client’s offer.
• Advertising budgets and competition.
• Website performance and conversion rates.
• Creative quality and campaign execution.
• Sales processes, customer experience, and fulfilment.
• Advertising platform algorithms, policies, and changes.

Forecasts, estimates, projections, and strategic recommendations are based on available information and assumptions. Actual results may differ.

Past performance or case studies, where presented, do not guarantee future results.

7. IN60 Done-With-You Engagements

IN60 is a structured, 60-day Done-With-You growth engagement offered through The Ads and Funnels.

The engagement may include business analysis, offer strategy, paid acquisition planning, funnel and conversion recommendations, implementation guidance, performance reviews, and a growth roadmap, depending on the agreed scope.

Unless otherwise specified in writing:

• IN60 provides strategy, guidance, and collaborative support rather than a guarantee of business growth or profitability.
• The Client remains responsible for implementing recommendations and operating its business.
• The Client is responsible for providing the data, access, approvals, and cooperation reasonably required for the engagement.
• The 60-day period does not guarantee that specific business outcomes will be achieved within that timeframe.

Any deliverables, meeting schedules, communication arrangements, and additional services will be governed by the applicable proposal or written agreement.

8. Third-Party Platforms and Services

Our work may involve third-party platforms and tools, including advertising networks, analytics services, website platforms, CRM systems, and automation software.

These services are operated independently of BTWENTYNINEMEDIA LLP and may be subject to separate terms, fees, policies, and privacy practices.

We are not responsible for third-party outages, account suspensions, policy changes, algorithm updates, tracking limitations, technical failures, or service interruptions outside our reasonable control.

Clients remain responsible for complying with the terms and policies applicable to their own third-party accounts.

9. Intellectual Property

9.1 Company Materials

Unless otherwise agreed in writing, the Company’s pre-existing materials, proprietary frameworks, methodologies, templates, processes, know-how, and website content remain the intellectual property of BTWENTYNINEMEDIA LLP or its respective licensors.

These materials may not be copied, resold, distributed, or commercially exploited without prior written permission.

9.2 Client Materials

Clients retain ownership of materials they own and provide to us, subject to any rights held by third parties.

Clients grant us permission to use those materials only as reasonably necessary to perform the agreed services, subject to the applicable agreement.

9.3 Deliverables

Ownership and permitted use of campaign assets, creative materials, strategies, reports, designs, and other deliverables will be determined by the applicable proposal or written agreement.

Where no separate terms have been agreed, neither party receives ownership of the other party’s pre-existing intellectual property merely by entering into a service engagement.

10. Confidentiality

Both parties may receive confidential business information during a service engagement.

Each party agrees to take reasonable steps to protect the other party’s confidential information and to use it only for purposes related to the engagement, except where disclosure is authorised or legally required.

Confidential information does not include information that is publicly available through no breach of these Terms, already lawfully known to the receiving party, independently developed, or lawfully received from another source without a confidentiality obligation.

Any additional confidentiality obligations will be governed by the relevant written agreement.

11. Privacy and Data Protection

Our collection and use of personal information are described in our Privacy Policy.

By using our website or engaging our services, you acknowledge that personal information may be processed as described in that policy and in accordance with applicable law.

Clients are responsible for ensuring that any personal data they provide to us, or instruct us to process, is collected and shared lawfully and that any necessary notices, permissions, or consents have been obtained.

For further details, please review the Privacy Policy available on our website.

12. Limitation of Liability

To the maximum extent permitted by applicable law, BTWENTYNINEMEDIA LLP will not be liable for indirect, incidental, special, punitive, or consequential losses, including loss of profits, revenue, anticipated savings, business opportunities, or data, arising from the use of our website or services.

We are not responsible for business losses caused by factors outside our reasonable control, including third-party platform decisions, market conditions, or the Client’s failure to implement agreed recommendations.

To the maximum extent permitted by applicable law, the Company’s total liability arising from a particular service engagement will be limited to the fees paid or payable to the Company for that engagement during the three months immediately preceding the event giving rise to the claim.

This limitation does not apply to liability that cannot lawfully be limited or excluded.

13. Indemnification

To the extent permitted by applicable law, the Client agrees to indemnify and hold harmless BTWENTYNINEMEDIA LLP and its personnel against third-party claims, losses, and reasonable expenses arising from the Client’s unlawful business activities, infringement of third-party rights, breach of applicable advertising policies, or material breach of the applicable agreement.

This clause does not apply to the extent a claim results from the Company’s own unlawful conduct or other circumstances for which the Company cannot lawfully exclude responsibility.

14. Suspension and Termination

14.1 Termination by the Client

A Client may terminate a service engagement in accordance with the notice period, cancellation terms, and other conditions set out in the applicable proposal or written agreement.

14.2 Termination or Suspension by the Company

BTWENTYNINEMEDIA LLP may suspend or terminate services where reasonably necessary due to non-payment, unlawful activity, material breach of the applicable agreement, security risks, or other grounds permitted by the agreement and applicable law.

Where reasonably practicable, we will notify the Client and provide an opportunity to address a remediable breach before termination.

14.3 Consequences of Termination

Upon termination, the Client remains responsible for outstanding fees and authorised expenses incurred up to the effective termination date, subject to the applicable agreement and law.

Any obligations intended to continue after termination, including payment obligations, confidentiality, intellectual property protections, and applicable liability provisions, will survive to the extent legally enforceable.

15. Website Use and Acceptable Conduct

You agree not to:

• Use our website for unlawful, fraudulent, or misleading purposes.
• Attempt to gain unauthorised access to our systems or accounts.
• Interfere with the website’s operation, security, or availability.
• Copy, reproduce, or exploit website content without permission.
• Introduce malicious code or engage in activities that compromise website security.

We may take reasonable steps to protect the website and our legitimate business interests against misuse.

16. Changes to These Terms

We may update these Terms and Conditions from time to time.

Revised terms will be published on this page with an updated date. Changes will apply prospectively unless otherwise stated or required by law.

Where a change materially affects an existing service engagement, the terms of the applicable written agreement will also be considered.

17. Governing Law and Dispute Resolution

These Terms and Conditions are governed by the laws of India.

The parties will endeavour to resolve disputes through good-faith discussions.

Where arbitration has been expressly agreed to in a separate written agreement, disputes will be handled in accordance with that agreement and applicable Indian arbitration law.

Subject to applicable law and any valid arbitration agreement, courts of competent jurisdiction in Chennai, Tamil Nadu, shall have jurisdiction over disputes arising from these Terms and Conditions.

18. Contact Information

For questions regarding these Terms and Conditions, please contact:

19. Acknowledgment

By accessing our website or engaging our services, you acknowledge that you have read and understood these Terms and Conditions and agree to be bound by the provisions applicable to your use of the website or services.